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Saturday, November 28, 2009
Developing a Twitter Strategy
Twitter is an excellent tool for reaching out and connecting with people, whether it be friends, employees, customers or potential customers. When entrepreneurs consider using Twitter in their company they first need to develop a Twitter strategy. That is, they need to know what purpose Twitter is going to serve within their organization. Understanding the strategy will help you know how many resources you will need to dedicate to maintaining relationships on Twitter.
There are a number of ways a firm can use Twitter:
1) Using Twitter to help boost website traffic
This is one of the key marketing uses for Twitter. Entrepreneurs can use Twitter to introduce new products, press releases or special promotions on Twitter. If you send tweets that demonstrate real value to your followers they can re-tweet your posts, which can create significant traffic surges that can be tracked in real time. If you use a URL shortener to post your URLs on Twitter, it becomes easy to follow exactly how many Twitterers followed your Twitter link to your site.
Although brands take many different approaches to driving traffic with Twitter, one entrepreneurial venture "The Organic Dish" uses Twitter to post organic recipes, promote farmers markets and to announce new meal offerings for their ready to cook organic meal company.
2) Using Twitter to improve search rankings
One of the side effects of boosting site traffic is that it can increase the inbound links from blogs and other high quality sites which can significantly improve a site's performance on the engines. According to "Chief Marketer," marketers should think of Twitter as "an accelerated link machine; as more and more inbound links accumulate, the credibility of the marketers' site rises in step in the eyes of the search engines."
3) Using Twitter to sell seasonal merchandise and excess inventory?
You may not have thought of Twitter as a direct sales channel, but Twitter is one way to get promotions on out of season products in front of more people. This can help companies move old models and other inventory that needs to go. Some of the brands, retailers and e-tailers currently using Twitter to sell older inventory include:
One of the big benefits of Twitters is that it can allow you to engage with your customers or potential customers. You can ask customers questions on new products, proposed improvements or upgrades or to get beta testers for your products. It is an ideal tool for getting real time feedback from you customers and its value in this arena cannot be understated!
Twitter can be an amazing tool to improve your company's visibility online and to improve your interaction with customers and potential customers. However, to achieve the full benefits of Twitter companies need to use it for more than distributing static news or chatter. To gain the full benefits of Twitter you need to participate in the community, provide value and engage your followers.
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References
http://chiefmarketer.com/disciplines/online/0504-five-twitter-questions/
There are a number of ways a firm can use Twitter:
1) Using Twitter to help boost website traffic
This is one of the key marketing uses for Twitter. Entrepreneurs can use Twitter to introduce new products, press releases or special promotions on Twitter. If you send tweets that demonstrate real value to your followers they can re-tweet your posts, which can create significant traffic surges that can be tracked in real time. If you use a URL shortener to post your URLs on Twitter, it becomes easy to follow exactly how many Twitterers followed your Twitter link to your site.
Although brands take many different approaches to driving traffic with Twitter, one entrepreneurial venture "The Organic Dish" uses Twitter to post organic recipes, promote farmers markets and to announce new meal offerings for their ready to cook organic meal company.
2) Using Twitter to improve search rankings
One of the side effects of boosting site traffic is that it can increase the inbound links from blogs and other high quality sites which can significantly improve a site's performance on the engines. According to "Chief Marketer," marketers should think of Twitter as "an accelerated link machine; as more and more inbound links accumulate, the credibility of the marketers' site rises in step in the eyes of the search engines."
3) Using Twitter to sell seasonal merchandise and excess inventory?
You may not have thought of Twitter as a direct sales channel, but Twitter is one way to get promotions on out of season products in front of more people. This can help companies move old models and other inventory that needs to go. Some of the brands, retailers and e-tailers currently using Twitter to sell older inventory include:
- Kohlsdotcom: promotes Kohls.com Deals of the Day, contests and sweepstakes, and more
- OldNavyOfficial: promotes sales, offers free shipping and other special promotions, etc.
- BROfficial: promotes sales and other deals for Banana Republic
- MoviesUnlimited: promotes 12-hour specials and DVD preorders for the e-tailer
One of the big benefits of Twitters is that it can allow you to engage with your customers or potential customers. You can ask customers questions on new products, proposed improvements or upgrades or to get beta testers for your products. It is an ideal tool for getting real time feedback from you customers and its value in this arena cannot be understated!
Twitter can be an amazing tool to improve your company's visibility online and to improve your interaction with customers and potential customers. However, to achieve the full benefits of Twitter companies need to use it for more than distributing static news or chatter. To gain the full benefits of Twitter you need to participate in the community, provide value and engage your followers.
-------------------------------
References
http://chiefmarketer.com/disciplines/online/0504-five-twitter-questions/
Labels: online marketing, twitter
